During his career, entrepreneur Guido Braam initiated a number of impact-driven startups, which he currently co-owns in his company Powered by Meaning. In 2012 he decided to focus on the transition towards a circular economy and became CEO of Circle Economy, a social enterprise. Circle Economy accelerates the transition to circularity through on the ground, action focused, development of practical and scalable solutions.
At Circle, Guido initiated the campaign ‘Netherlands Circular Hotspot’. With this campaign, the Netherlands was positioned as a circular hotspot during the 2016 EU presidency of the Netherlands.
After three years, Guido started on a new endeavour with his company C-creators (formerly know as Valley Creators); bringing the circular economy into real practice.